Why Your Business Needs Video Production.

Why Your Business Needs Video Production.

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Whether you’re a small business owner, an emerging influencer, or a large corporate enterprise, starting video production is a must. The popularity of video content has skyrocketed, according to InVideo AI, video content gets around 12 times more engagement than any other type of content. Impressive right?

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Why Start Producing Video Content?

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Videos are incredibly influential and can make a huge difference in reaching your market and boosting sales. Did you know that video content makes up nearly three-quarters of all internet traffic today?

YouTube alone gets around 3 billion searches every month, which shows the immense potential of video content.

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At Strawberry Productions, we specialise in producing high-quality videos and are known for creating outstanding corporate videos. We’ve also produced a wide range of educational and promotional videos for brands and people across the UK.

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The Power of Video Marketing

Video content is more popular than ever, with major social platforms launching features like YouTube Shorts, Instagram Reels, and the rise of TikTok. 3 billion people take to Youtube every month to search for the videos they love to watch, wiith users uploading over 100 hours of video content every minute! That’s a whole lot of data.

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This presents an incredible opportunity for video marketing, but it also means there’s a lot of competition. Your brand may need to step up its video production game to create high-quality content that stands out and has the potential to go viral but also deliver your vision, your information, your services, your product or whatever that may be. There are creative ways to get this across to your audience in a way that will help you achieve why you’re making it in the first place. Effective video marketing can help you influence potential customers, increase conversion rates, and impress your audience.

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Still Not Convinced? Here Are 4 Benefits of Video Production:

1. Improves Your Brand’s Credibility: Video content is a powerful tool that is harder to manipulate compared to images. This makes videos more trustworthy and gives your brand an authentic feel, allowing your audience to virtually connect with you.
2. Influences Your Viewers’ Emotions: A well-produced video can evoke a range of emotions, from joy and humour to empathy and love. This emotional connection helps place your brand at the forefront of your audience’s mind, especially during key times like the holiday season.
3. Great for Storytelling: While text and images can tell a story, nothing beats the impact of a well-crafted video. Videos are easier to consume and can deliver your message more effectively, making a significant difference in your marketing campaigns.
4. Enhances Your Online Visibility: Video content can boost your online presence by improving your brand’s visibility on platforms like YouTube, Instagram or even your own website. Videos can also be shared across social media and used in display advertising, helping you reach a wider audience and drive sales.

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Ready to Make an Impact with Video Production?

If you’re interested in producing a video, we’re here to help. Our process is exciting, and we’ll work closely with you to create the best possible solution for your needs.

As a full-service content agency, the sky's the limit. We are passionate about creating all different types of creative outputs that are dedicated to providing the best experience and results for our clients.

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Contact the team today, let’s bring your creative vision to life.