Embarking on a video production journey with an agency like Strawberry can be exciting but also a bit overwhelming, especially if you’re new to production services. Most of the time, our clients are involved in the production process, whether they’re on camera or working with us to bring their vision to life. Some prefer to let us handle everything, but usually, they enjoy getting hands-on and experiencing the magic of creating video, photo, or podcast content.
Over the years, we've learned a few key things that can really enhance the value of creative production—some are obvious, while others might surprise you. Here are my top 5 tips for avoiding a day of creative slog:
- Use Your Time Wisely: Production days can be long and demanding, both physically and mentally. Planning your day and sticking to your schedule is crucial. We always help our clients with scheduling, as unforeseen issues can arise. Our experience helps keep these to a minimum.
- Choose the Perfect Team: Work with people who understand your vision and prioritise your needs. At Strawberry, we tailor our approach to each project because everyone has different needs. Having the right team around you is essential for success, and we make sure we’re the right fit to help you create and achieve your goals.
- Give Yourself Room to Move: Unexpected issues like bad weather, equipment failure, or delays can throw off your plans. Adding some padding to your schedule can reduce stress and avoid the need for reshoots or going over budget. Flexibility can make a huge difference in handling the unexpected.
- Have Your Inspirations to Hand: Sharing reference videos or other inspiration with your team can make a big difference. Everyone might have a different idea of how a video should look and feel, so having a clear reference can keep everyone on the same page and ensure you stay true to your vision.
- Think Ahead to Post-Production: Considering the next stage of production is crucial. Knowing how many revisions are included in your budget can prevent unexpected costs and keep the project on track. Clear communication about these details can save a lot of headaches later on.
- Post-Production Setup: There are a few things that can make life easier for both Strawberry and our clients in post-production. We always take detailed production notes into the editing phase. During the shoot, we track which takes our clients preferred, how lines were delivered, if the lighting was right, and which takes will work best in post.
Things may vary between video, photo, and podcast projects, but it’s clear that post-production is more effective with clear direction and comprehensive production notes. This approach is time-effective and often provides more room for adjustments during post-production.
Remember, a smooth video production is a collaborative effort that requires careful planning, attention to detail, and effective communication. With these tips, you’re well on your way to creating impactful content that resonates with your audience.
If you’re ready to create amazing video, photo, or podcast content, reach out to Strawberry Productions today. Let’s start building your vision and achieving your goals with standout content.
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